Appoints Chief Business Officer to Accelerate Growth and Machine Learning Adoption at the Edge Global Head of AI Services business leader Elizabeth Samara-Rubio joins from Amazon Web Services

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SAN JOSE, Calif. – October 24,, the machine learning company delivering solutions for the embedded edge, today announced the appointment of Elizabeth Samara-Rubio as Chief Business Officer. Elizabeth joins with more than two decades of leadership roles across business development, product management, and go-to-market strategy functions for the software and hardware industry. She will bring her collective industry background and knowledge from her tenures at Amazon Web Services (AWS), Accenture, and more to accelerate’s mission to revolutionize the edge computing landscape with artificial intelligence and machine learning.

Prior to joining, Elizabeth was the Global Head of GTM and Business Development for AWS AI services where she led the global go-to-market AI specialist team to accelerate adoption and scale across Language, Vision, Industrial, and Edge ML including generative AI. Elizabeth previously held leadership roles at Accenture in Industry X.0. She was Managing Director of Strategy and Consulting for North America, where she was responsible for its growth through acquisitions, new digital manufacturing capabilities, and Vision/AI powered industry solutions.

“I am honored to become a part of, a company setting new standards for intelligent devices,” said Elizabeth Samara-Rubio. “This team has made impressive strides in their journey to make artificial intelligence ubiquitous across industries and accessible to humanity at large, and I am excited to help further advance this vision.”

“We are thrilled to welcome Elizabeth to the family,” said Krishna Rangasayee, CEO and founder, “Her extensive experience and deep knowledge of computer vision, artificial intelligence, machine learning, and specialization driving all aspects of business management will play a pivotal role in our mission to deliver effortless AI and ML solutions for the embedded edge AI.”

The addition of Elizabeth to’s leadership team underscores the company’s continued growth and momentum in AIML within the embedded edge market. Her appointment follows a breakout year for, following its September product release of Palette Edgematic to democratize AIML for anyone to get started with AIML at the edge, the company’s August MLPerf results surpassing NVIDIA in computer vision performance for a second time, as well as launch of its Partner Program and additional capital raised in June. consistently pushes the boundaries of edge computing, developing high-performance solutions that cater to a wide range of industries to offer intelligence to autonomous vehicles, healthcare, industrial automation, and more.

About is a Machine Learning company delivering the industry’s first software-centric, purpose-built MLSoC platform. We enable Effortless ML deployment and scaling at the embedded edge AI by allowing customers to address any computer vision problem while achieving up to 10x better performance at the lowest power. Initially focused on computer vision applications, is led by technologists and business veterans backed by a set of top
investors committed to helping customers bring ML on their platforms.

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