Harald Kroeger, automotive industry expert and seasoned executive, has joined SiMa.ai as President of Automotive Business and to the SiMa.ai Board of Directors. Previously, Mr. Kroeger served five years as president and member of the board of management of the automotive division of Robert Bosch GmbH. He had P&L responsibility for car multimedia, body electronics, automotive steering, chassis control, driver assistance, automated driving, cross domain computing, and automotive electronics. During his tenure, he was the driving force behind the setup of the pioneering Cross-Domain Computing Solutions division and the expansion of Bosch’s semiconductor business. He was responsible for more than 100k employees and more than $20B in Revenue for the automotive division at Bosch. Prior to Bosch, Mr. Kroeger served 21 years with Mercedes-Benz where he held a variety of positions including Head of Quality and Head of Development of batteries, motors and power electronics for pure battery powered cars and plug-in hybrids. During this time, Mr. Kroeger was also a member of the board of directors at Tesla Motors for two years. He recently joined the Rivian Board of Directors in August 2022. A native of Muenster, Germany, Mr. Kroeger is married with three children. He studied engineering and economics at the Leibniz University of Hannover and holds a MSEE from Stanford University in the United States.